About the Company: JGNY or better known as J GROUP NY, is a fashion company focused on men's accessories, jewelry and eyewear. Their prime "agenda" is to bring forward authentic street styles right from the streets.
Their Requirements: A B2C retail Solution to their business via E-Commerce.
My Role: Web Designer and Developer, UX Researcher, Content Strategist, Creative Director, Marketing Consultant.
Re branded J Group NY logo, featuring a bold font with the continued star from their previous logo. I brought forward the new logo design after looking at continued confusion in the customer base with the name J Group NY. Not only the longer name appealed the younger audience, it also clashed with local businesses around New York.
The Company started off primarily as a Jewelry and Eyewear brand but has recently expanded into Hypebeast street style modern clothing.
Over the years, the traffic to the website has been at an average 85% of smart phone as compared to other view ports.
Responsive Design was a must, but most of our team dedicated extra efforts in optimizing the Mobile experience.
One of they Key challenge here was to reduce the page load time. The website is very image heavy, but with the right kind of Content strategy we were able to bring down the page load time from 11 seconds to 4 seconds in less than 30 days. Reducing the Bounce rate by 56%.